This is Sofia Malagoli, founder of Modena Life Style and general manager at Acetaia Malagoli Daniele.

 

After graduating from high school, Sofia Malagoli starts to study Civil Engineering at University of Bologna as her father wants.

 

Yet, after her first year of University, Sofia has the idea to turn Daniele’s hobby (her father) for DOP Traditional Balsamic Vinegar of Modena into a business.

 

Sofia spent the first six years of life in her mother’s family hotel!

 

There, she used to spend lots time with many people who had different backgrounds and nationality. Even if her dad wants her to be a civil engineer like him, she doesn’t feel that job into her heart. For this reason parallel to the study at Uni, she starts her own business.

 

Welcoming people and sharing time with them is a feeling too rooted in her blood to think to spend her life closed in a office working on projects and bureaucracy. She can't think to be all day focused on numbers and math formulas without any relationship with international people and a different environment.

 

Thanks to her entrepreneurial spirit and the support of her mum, she starts to promote the Acetaia and her family's DOP Traditional Balsamic Vinegar of Modena not only among family and friends.

 

She starts planning events at the Acetaia, welcoming local and international tourists and building a solid network. Now, she offers many experiences that authentically make tourists live as locals visiting some of the greatest companies of the area.

 

Thanks to her institutional roles at the DOP Traditional Balsamic Vinegar of Modena Consortium, she's very often involved in teaching to students (not even only in Italy, but also abroad) what the product is. Especially this activity represents for her a great opportunity to learn and being always updated on what people need to appreciate local products. She can therefore plan targeted activities with always a open eye on people's needs and their changes.

 

Now her clientele at the Acetaia is 90% not-European.

 

Furthermore thanks to her entrepreneurial personality - supported by a very good skill in public relations - people begun to ask her a help in support of their own businesses. 

 

After some first friendly collaborations, she decides to found Modena Life Style, which is actually focused on public relations & events.

 

Sofia works, as external consultant, for prestigious companies based in Modena. She's focused on each company and its needs, but what is truly special of her, is that she makes them all often collaborate together in order to improve their own network and the visibility and the value of all the excellent products that Modena has.

 

As she always says, the only one way to do a good job is playing the match together. And this is what she always does. No team, no game.